The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
When it comes to content engagement, you can (and should) be measuring more than just page views. In this week's Whiteboard Friday, analytics expert Dana DiTomaso summarizes her MozCon 2022 presentation by sharing the four things you should focus on to make sure your metrics are giving you the best picture of your content's quality.
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Video Transcription
Hey, Moz fans. My name is Dana DiTomaso. I'm President at Kick Point[1]. We're a digital marketing agency up in Canada. And today, I'm going to be talking to you about how to measure content engagement, which is a topic very near and dear to my heart, and it's actually what I talked about at MozCon this year. I'm even wearing the thematic T-shirt. So if you weren't at MozCon or are not going to buy the videos[2], which you should, they're good, I'm going to give you a quick summary of what I talked about in that talk.
1. People keep tabs open
So there are four different things that I think you should be looking at when you're trying to better understand your content engagement. The first thing is that people keep tabs open. And right now you might be looking at your 400 tabs you have open and thinking, "Okay, yeah, I keep tabs open. What's the problem?" The problem is that every time you wake up your laptop from when it's sleeping or you open up that list of tabs in your mobile browser, often an empty page view, what I call an empty page