30-second summary:
- SEO is important for brand success and there are several key roles that contribute to this
- Some of these roles are obvious, but others are ones you may not immediately associate with SEO
- Each of these roles has a different but important contribution to make
- An effective multidisciplinary SEO team will have good communication, clear roles and responsibilities, and realistic expectations
- By following these tips, you can set your team up for success
SEO is more than just a one-person show. It takes a team of dedicated professionals working together to achieve success. In this article, we will explore the different roles that are key to brand building in 2022.
Whether you’re a CEO who wants to understand why SEO is important for your business brand or an SEO pro who wants to build a case for improving SEO processes at your company, we have you covered.
Why is SEO important for brand success?
There are many reasons why SEO is important for brand success. Here are some of the most important ones:
1. SEO helps you reach new customers
Customers who are actively searching for businesses like yours are more likely to convert than those who stumble upon your website by chance. In fact, organic search is one of the most effective channels[1] for generating leads in 2022.
2. SEO builds trust and credibility
When customers see that your website is ranking high in search results, they will automatically perceive your brand as more trustworthy[3] and credible. This is especially important for small businesses that are competing against larger, well-established companies.
3. SEO drives traffic to your website
The higher your website ranks in search results, the more traffic[4]