The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
For many of us, there is no greater feeling than winning a new client. It might help you to grow your team, earn yourself a bonus, or achieve a promotion. All of which are great motivators and things to celebrate.
But for me, the reason why winning new business is so enjoyable, is because you’ve just earned the trust of someone else. You’ve connected with them. They’ve bought into your ideas, and now they’re relying on you to help them grow their business.
If you’re anything like me, you’ll be excited to get started. You’ll have poured your heart and soul into winning the new account. And you can now get to work putting into practice all the things you presented so well in the pitch.
For content writers, this might start with an in-depth keyword research piece. Taking your initial pitch data and expanding on it to form a content strategy.
But before you start, have you thought about inviting your new client to a working session to help with your keyword research?
It’s the kind of thing that might make you run for the hills — I would have, not so long ago — but it can be incredibly useful. We often forget that in our excitement to get started, our clients are excited, too. They often want to help, and you can use a working session as an opportunity to tap into their industry knowledge. After all, it’s the subject matter that they live every hour of every day.
In this blog, I’m going to show you why you should do a keyword research working