The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Let’s move back in time to your third grade English class — lesson of the day: synonyms.
Synonyms (not to be confused with cinnamon) are words that have a similar or the same meaning as another word.
But, you already know this. What you might not know is how synonyms help you build use case awareness.
It all comes down to talking about your product in multiple ways, all of which are useful to your target audience. By expanding the ways you talk about your product, you attract more users, which in return scales your SEO strategy by giving you more relevant keywords to rank for (ideally even with high purchase intent – yes please!)
In fact, by finding and targeting product synonyms, you can even tap into a new unique selling point for your target market.
Let’s find out product-led SEO with synonyms can slingshot your growth forward.
What is the value of synonyms for SEO?
First off, using synonyms is a common SEO best practice recommended by Google[1].
SEO guru and webmaster trend analyst, John Mueller[2], explains how synonyms work, particularly in connection with search intent and context:
“...especially when you’re looking at something like ‘edit video’ versus ‘video editor,’ the expectations from the user side are a little bit different. On the one hand you want to edit a video. On the other hand you might want to download a video editor. And it seems very similar but… the things that the users want there are slightly different.”
So, when it comes to using product synonyms to scale your SEO