I once compared keyword research to an avalanche – it’s loud, exciting, and you’re likely to end up buried alive. Over the years, as I’ve tested new product ideas (even with enterprise SEOs), I’ve found that people don’t really want all the data. They want the right data.
I’m thrilled to announce Moz’s Competitive Research Suite[1], built from the ground up to drive targeted data and actionable insights about your competitors, your competitive keyword gap, and your content gap. Instead of telling you, though, let us show you.
Your keyword gap, reinvented
I recently bought some sunglasses from Goodr. Let’s pretend I’m analyzing their competitive SEO landscape, and I’ve picked three targeted competitors in the online sunglasses market that specialize in active customers and sports sunglasses. I’d first enter the sites in the mini-wizard:
You can choose your market and either Domain or Subdomain for the target site and each competitor. After some summary statistics about the sites, you’ll see the “Keywords to Improve” section, which looks something like this:
Scroll horizontally to see our all-new Traffic Lift metric, Keyword Volume, Keyword Difficulty, your current ranking, and the ranking of each of your chosen competitors.
More signal = actionable results
If you did a traditional keyword gap analysis, you might look at each competitor individually and manually dig through the intersections. Let’s say we put SportEyes.com into our own Keyword Explorer. The first few results look something like this:
This is perfectly useful data about one competitor’s rankings, except for one problem — Goodr doesn’t sell swim goggles or ski goggles. Even intersecting a couple of competitors could easily produce irrelevant results, competitors’ branded terms, or keywords where your site already outranks competitors and has very little to gain. Put simply, there’s a lot of