When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others.
Industries such as casinos, insurance, loans, hosting, and FX are highly competitive, and many SEO practitioners will turn to black hat techniques to secure Page 1 positions.
Google is the most popular search engine used by consumers; it makes regular weekly algorithm changes. As a result, firms may find their initial SEO progress is shot down by a penalty which can ultimately lead to a significant loss of traffic and revenue.
The guide below gives some vital tips when trying to rank in the most penalty-stricken and volatile search results on Google.
Choose a good domain
When trying to rank for a highly competitive keyword, SEO professionals might look at selecting a domain which is very similar to the ‘big money’ keyword. There is certainly evidence that having a domain with competitive keywords in it will give you an SEO boost. For example, carinsurance.com or onlinecasinos.com
Related Content
However, in today’s marketing landscape, this is not as essential, and Google looks more at brands rather than just keywords within a domain name.
Firms which have an exact match domain or partial match domain (i.e. loans or insurance is in the domain name), will need to be a little bit cautious, however. This is because there will likely be a higher mention of ‘danger’ words, like insurance and loans, a lot more in the content, the meta-data, and the links acquired.
SEO professionals need to be aware of keyword stuffing, or over-use of sensitive words, their brand’s anchor text as this is likely the first thing Google will look at if they are going to penalize a business.
Strong competitor analysis
Competitors are