The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Whether it’s participating in the latest challenge, using a trending TikTok sound, or putting your own spin on a viral recipe, we all know social media trends provide a great opportunity to spread brand awareness and grow your brand’s social media following. But they can also be utilized to boost search engine results, driving traffic and sales to your website.
If taking advantage of social media trends in one way or another isn’t a part of your brand’s digital marketing strategy just yet, read on. This article will show why it’s important to jump on board and provide you with a list of actionable steps to ace the game.
Examples of search results influenced by social media trends
If we compile a list of social media trends from the last couple of years and search for their related terms on Google Trends, we can spot a recurring pattern — search results for related terms increasing at the time of their social media trends going viral. Let’s take a look at a few examples.
Little Moons
@melika_zaidi[1] Omg look how many flavours! #littlemoons[2] #LetsGetBackOnTrack[3] #mochi[4] #littlemoonsmochi[5] #foodie[6] #foodreview[7] ♬ Butter - 방탄소년단 (BTS)[8]
Little Moons mochi ice cream has been around for over a decade, but it wasn’t until January 2021 that their popularity truly exploded. All thanks to an organic, mid-lockdown viral trend prompted by a couple of TikTok creators.
It snowballed into thousands of Little Moons-themed TikTok videos of people searching for and trying their products, which ended up