30-second summary:
Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the finer details of designing a paid media budget straight from an SEO expert and serial entrepreneur It’s a bit of an understatement to say that success in digital marketing depends on a whole lot of things. There’s your skill-set, your team that helps you, and your understanding of the market where you’re trying to make a dent, either for yourself or your clients.But how often do you think about your budget? Specifically, we’re talking about your search advertising budget here.On its face, running paid media ads on Google Ads[1], the Google Display Network, Facebook, Microsoft, and other platforms is pretty simple: you bid on your keywords, define your target audiences, and run your ads for the length of the campaign.You might not think that your budget factors into things beyond showing you the funds you have to work with, but I argue that there’s more to it than that, especially when every dollar counts and you have a potential tunnel vision on ROI.The thing is, only you will be able to say ultimately what your ROI-worthy search advertising budget will look like this year, but in this article, I’ll explain how to design your paid media budget to strike gold in 2022.The basics: What do you want?So, you want to know what your search advertising budget should look like in 2022.Let me ask you this first: who are you, how big is your
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