The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
It’s a great time to be a marketer. LinkedIn reported a 63% increase[1] in marketing jobs, and the Great Resignation has led more marketers and SEOs to look for better work opportunities, benefits, and of course, pay.
To help companies better evaluate job candidates, marketing interviews typically include a “take-home assignment.” You’re given a prompt and asked to do a short presentation. This is your chance to showcase how you approach problems and how you communicate your solution to key stakeholders.
In this guide, I’ll walk you through the steps that I took to create a marketing pitch and ace this part of my interview, which landed me my current job as an SEO specialist.
Ask the hiring manager thoughtful questions
First off, congratulations on making it to this stage of the hiring process! Now it’s time to really show them what you got.
When you receive your prompt, read it over and jot down questions that come to mind. Sometimes, prompts are vague on purpose to see whether or not you ask questions, and to evaluate the types of questions that you ask.
For the questions you wrote down, can you easily find the answer on Google? If so, you know what to do for those.
If there are questions that only the team you’re interviewing for would know, don’t be afraid to ask them and get clarification. This not only helps you avoid shooting in the dark, but it also shows the hiring manager that you genuinely care about doing a good job.
A good pitch starts with understanding the audience and the goals of the project. Here are a few