30-second summary:
- SEO is vastly underutilized in the content creation industry
- How can internet marketing lead to success in Esports and gaming?
- Anthony DiMoro discusses the needed innovation during the content, gaming, and web3 boom
Despite a strong track record and success model within the digital marketing world, for multiple decades, SEO still finds itself almost entirely abandoned in the new age markets of content creation, Esports, gaming, and web3 related properties.
But, why is that? Why would businesses, brands, and creators operating in these spaces, reliant on success in a digital marketplace completely ignore SEO?
Let’s explore why, and how things need to change as 2022 continues to show that the boom of these is not slowing down, but is also rapidly evolving.
1. Content creation and streaming
There is no rhyme or reason as to why content creators (which includes streamers) fail to utilize SEO, considering the fact that their entire brand relies on success within the digital marketplace.
Instead, creators seem to often lean into the following troubling trends, and solely rely on these recycled methods:
Automation and inauthenticity
There is no social platform that has not experienced, in some form or fashion, a form of automation. But content creators, particularly in the streaming sector (like Twitch and YouTube) use this to the point of “overkill”.
“Going LIVE” posts flood timelines, and when they are the majority of what a particular creator posts, it flatlines engagement. While it may seem like a “bot”, it actually is more a real strategy for creators. While informing your audience that you are going live is important, it shouldn’t be or appear, inauthentically posted or automated.
Going further down the rabbit hole will see a more aggressive form of automation in DMs and messages. DMing a new follower