30-second summary:
- With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions
- One factor that still remains constant is the value Google places on great content
- Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker
- Read this before you create your SEO strategy for 2022!
The year 2021 was a relatively busy one for Google and SEOs across the world. The search engine behemoth is improving itself all the time, but in this past year, we saw a number of pretty significant updates[1] that gave digital marketers cause for paying attention. From rewarding more detailed product reviews to nullifying link spam, Google keeps thinking of ways to improve the user experience on its platform.
Speaking of user experience: the biggest talking point of the year was June’s Page Experience update, which took place over a few months and notably included the Core Web Vitals.
After that happened, tens of thousands of words were published around the web instructing people on how to modify their websites to meet the new standards.
Mobile-friendliness became even more important than before. Some more inexperienced SEOs out there might have started looking to the Core Web Vitals as the new be-all ranking factor for web pages.
With all this new information on our hands since last year, it’s possible that some misconceptions have sprung up around what is good and bad for SEO in 2022.
In this post, I want to bring up and then dispel some of the myths surrounding Google’s bigger and more mainstream 2021 updates.
So, here it is – the not-so-SEO checklist for your 2022. Here are three of the things you shouldn’t do.