Wrapping up 2021 with our top 10!

: Written by: Search Engine Watch; Category: News; Published: 01 January 2022; Hits: 330

HTTP/2 200 date: Sat, 01 Jan 2022 22:51:03 GMT content-type: text/html; charset=UTF-8 vary: Accept-Encoding vary: Accept-Encoding last-modified: Thu, 30 Dec 2021 11:01:22 GMT link: ; rel="https://api.w.org/" link: ; rel="alternate"; type="application/json" link: ; rel=shortlink x-powered-by: WP Engine vary: Accept-Encoding,Cookie x-cacheable: YES:86400.000 cache-control: max-age=86400, must-revalidate x-cache: HIT: 281 x-cache-group: normal cf-cache-status: DYNAMIC expect-ct: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct" server: cloudflare cf-ray: 6c6f4f6159d65c5f-IAD alt-svc: h3=":443"; ma=86400, h3-29=":443"; ma=86400, h3-28=":443"; ma=86400, h3-27=":443"; ma=86400 Wrapping up 2021 with our top 10! - Search Engine Watch

30-second summary:

12 months, several curveballs, and some masterstrokes
If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by
Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and alternatives for search marketing and ranking

As the world, people, and of course businesses motored through a year of uncertainties – these crackers of articles gave your strategies an unfair advantage.

You asked, “What is Page Experience, anyway? Do we really need to have an overflowing to-do list?” – and we answered everything around this enigma. This piece touched upon every aspect, angle, and action point that SEOs needed to know.

The ad tech and search industry continued to remain precarious that Google will use the cookie deprecation as a new way to establish market dominance to feed its own interests. Google expert, Susan Dolan drew from her rich experience and detailed realities of the search scape. She also shared insights and predicted future key themes that rose out of the 3p cookie death.

As the industry bid farewell to BERT, Google’s Multitask Unified Model (MUM) update in June 2021 opened new search experience dimensions. The cranked-up competition for search visibility between businesses and advertisers – left SEO practitioners and agencies with yet another burning question, “How will we

Synaptic Web News

Wrapping up 2021 with our top 10!

30-second summary: