Local SEO Statistics that Tell Our Industry’s Story

: Written by: the Moz Blog; Category: News; Published: 28 December 2021; Hits: 663

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Local SEO ^[1] | Marketing Industry ^[2]

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

What a gift it is that local SEOs put hours of research into facets of our industry and then freely share their findings! Today, I’m going to bundle the most important recent local search marketing statistics and survey takeaways into a single gift basket, which you can draw from when you need to create a compelling narrative which clients can quickly understand, demonstrate the value of a particular campaign to bosses and co-workers in order to get buy-in on an initiative, or even just explain to mystified friends and family what you do for a living.

With sincere thanks to all the people cited in this column for your brilliant and useful work, here are my top local SEO stat picks that tell the story of our local SEO present and future.

Local search and localism are going strong!

The stats

Small Business Saturday 2021 saw record-high $23.3 billion spending in the US ^[3], with 70% of survey respondents saying American Express’ campaign inspires them to encourage their connections to shop small and independent.
There were 32.5 million independently-owned businesses in the US in 2021 ^[4] with

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