The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Keyword clustering is the SEO tactic if you want to seamlessly optimize your SEO content and streamline your workflow at the same time. The best part? Keyword clustering[1] is fairly simple, and Google SERPs give you all the information you need to make an informed decision on exactly how to do it.
It’s a timely process, but trust me, it’s worthwhile. Done well, this tactic will pay dividends to your SEO and marketing strategy for years.
So, how do you do it and why is it important? Let’s find out!
Benefits of keyword clustering
Keyword clustering has as much commercial value as it does for SEO and marketing. Although its primary purpose is to assign keywords to content pieces and content types in a bid to secure organic ranks, what it also does is lay down the foundation for your marketing team’s efforts in the next six months (or more!).
Through keyword clustering, a business can expect to:
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Write content that better serves the buyer through a deeper understanding of search/keyword intent through Google’s data.
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Create a content architecture or plan that feeds into other marketing efforts through content repurposing[2]. Done well, keyword clustering can support PR, PPC, social media, newsletters, marketing automation, and more.
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Increase productivity within the business by aligning marketing teams. Expect SEO and writing teams to have a plan of action for over six months.
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Reduce the risk of cannibalization — since you’ve already mapped your keywords, there won’t be any duplicates, and you’ll know what to link where and by what anchor text.
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