The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Note: This article was written with the help of Tina Irizarry[1] & RJ Wilson[2].
A fundamental truth of working in SEO is that link building has become more difficult. As more and more people have devised questionable methods of link building, Google has become much more strict about what constitutes a quality link[3].
Scholarship links? Considered “a tricky situation[5].”
Even the sacred guest post[6] is now frowned upon.
So, how is a website supposed to build links?
While there are still many completely valid ways to build high-quality links[7], digital PR is beginning to stand out from the rest of the pack. In early 2021, John Mueller infamously praised the efforts of digital PR[8], which helped further propel its status as a viable form of link building.
Fortunately, our team at Go Fish Digital[9] has a long history of running digital PR campaigns for our clients. Since we’ve developed some great internal processes over time, we wanted to share those with you today.
What is digital PR?
Digital PR is a marketing strategy that combines traditional PR media relations with digital channels such as SEO, social media, and influencer marketing. Digital PR allows brands to develop relationships with influential media outlets in order to earn editorial coverage, thus improving their website backlinks, brand exposure, SEO, and more.
As the world continues to move away from traditional print journalism, brands will need to adapt to develop relationships with influential entities