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You may already be familiar with STAT Search Analytics[1] and its rank tracking abilities, but did you know it can also help you discover SEO opportunities on a massive scale? In today's Whiteboard Friday, Cyrus shows you how to dig into STAT to do just that.
Video Transcription
Hi, everybody. Welcome. My name is Cyrus. Today the thing I want to talk about is how to use STAT to find SEO opportunities at scale, and I mean massive scale.
Now a lot of you have probably heard of STAT[2]. You may know that it has an excellent reputation. But it's possible you haven't actually used it or have a very good understanding of what it actually does.
So that's what I'm going to try to cover today and explain how powerful it is at discovering SEO opportunities in ways that can inform content strategy, competitive analysis, and a lot more.
What is STAT?
So STAT, the full name of STAT is actually STAT Search Analytics. On the surface, what a lot of people understand is that it is a rank tracker, tracking thousands of keywords at a time anywhere across the globe. But underneath the hood, it's actually a lot more than a rank tracker. It's a rank tracker. It's a competitive landscape tool. It's SERP analysis and intent. It allows you to do some pretty incredible things once you dig into the data.
Keyword attribution
So let me dig into a little bit about how it actually works. So like a lot of keyword rank trackers, you start with keywords.