30-second summary:
- Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience
- The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want without having to carry out multiple different searches
- Google MUM can understand and translates 75 different languages, including text and images
- MUM will see us bid farewell to BERT
They say Mum always knows best but can the same be said for Google’s MUM update[1]? Giant search engine, Google, launched their latest update as the answer we have been looking for to make internet searching more intuitive and inclusive.
But what does this mean for website owners, SEO practitioners, and agencies providing marketing services[2]?
What is Google’s MUM update?
The Google Multitask Unified Model (MUM) update, aims to answer[3] modern search demands by using an AI-powered algorithm to improve online search capability. When searching the internet, contradictory to expectations[4] users are faced with multiple searches, geographical, and language barriers due to a lack of intuition on the search engine.
Google’s MUM will remove the need to carry out multiple searches that users currently do in order to compare and gain deeper insights. It has the ability to understand and bring solutions based not just on textual content but also an interpretation of images, videos, and podcasts in a way that was never possible before.
It understands 75 different languages which implies that it can pool and serve results to give users the most holistic and comprehensive search experience, answering even the most complex queries.
Google MUM will redefine search