The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Note: This guide was co-authored by Caitlin Boroden and Kristi Barrow.[1]
The largest players in website analytics are Adobe Analytics and Google Analytics (GA), and for many SEOs, GA is typically their first foray into the world of analytics.
While there are plenty of guides to self-learn GA, there is noticeably less documentation for Adobe Analytics. In this new guide, we’ll cover the basics of Adobe Analytics for SEO, guide you through creating a simple dashboard, and help you ensure your Adobe Analytics implementation is set up correctly for your business needs. Then, we’ll show you how to add a few new and exciting elements to your SEO dashboard.
What is Adobe Analytics and why is it important for SEO?
On a basic level, Adobe Analytics functions just like Google Analytics. They both allow you to monitor website traffic across channels, track conversions, and understand customer behavior.
However, Adobe Analytics has many advanced features that allow you to get down and dirty with the data. As for SEO, with even a basic setup, it can provide you with a wealth of information about your website and its visitors.
Ready to learn?
Read the Full Guide to Adobe Analytics for SEO![2]
For an excerpt, read on for a brief how-to on building a basic SEO dashboard.
Build your first SEO dashboard
In this section, we guide you through creating your first SEO dashboard. By the end, you’ll have built a dashboard that includes all the SEO basics in one place.
Now, open up a blank Adobe Analytics Workspace and let's get started!
1. Organic Traffic Overview
The first panel we’ll be creating is an