30-second summary:
- Confused users don’t spend money
- Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales
- SEO pioneer, serial entrepreneur, and best selling author, Kris Jones helps you weave a tight SEO and search marketing strategy before 2022 ushers in
If you spend enough time in the digital marketing space, even if you focus on just one area of it, you’ll eventually catch wind of the intersection of SEO, paid media, web design, and link building. There’s no avoiding it since all these areas run together to ideally form a strong online presence for a business. Within that context, if you’ve ever been the one to devise a digital strategy for yourself or your clients, you’re probably familiar with the types of market niches that would push a business to focus more on SEO or paid search marketing.
SEO is obviously a fantastic tool for just about anyone, but don’t discount the power of paid media. Each has its pros and cons, and when done the right way, neither is going to hurt you.
What will hurt you, however, is making mistakes in your efforts and then letting them go for a long time. Weak points in your SEO and paid media can be tricky things. They can harm your digital presence in the long term and yet be difficult even to detect unless you really know what you’re doing.
With the home stretch of 2021 right around the corner, now is the best time to stitch up those holes in your search marketing for 2022. Here are four tips for cleaning up your SEO and paid media marketing.
1. Stop writing for keywords over topics
SEOs know the old story, but here it