30-second summary:
- As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth
- I spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for amplified audience engagement, and the budding need for innovation
Over the past five years, the boom of the live-streaming, esports, and gaming industries has been stealing headlines not only in the tech industry but also in mainstream media.
That boom only increased its radius during the pandemic, which saw astronomical highs in terms of viewership numbers for the Amazon-owned Twitch streaming platform, Google’s YouTube, and even Facebook Gaming, who jumped more aggressively into the marketplace with the acquisition of Microsoft’s Mixer platform during the summer of 2020.
Since then, much of the world has started getting back to more normalcy, which means that studios are back to work on big project games, esports teams are heading back to regular competitions, and the streaming landscape continues its evolution.
Despite the boom, the industry lacks some key ingredients
But despite the impressive numbers, the industry as a whole still lacks some key ingredients that can not only take the industry to the next level, but also improve the business landscape of content creators as well.
More often than not, the industry is splintered off into a number of sectors that, aside from annual conventions and events, don’t often regularly network efficiently.
Compounding the limitations of networking efficiency is the void in marketing practices such as search engine optimization (SEO) and traditional internet marketing that content creators and brands are leaving on the table.
Some of the core complaints among streamers and content creators, among others, is – the lack