The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
What is on-page SEO?
On-page SEO[1] is when you blend the art of writing with the science of SEO to rank individual pages for specific keywords. On-page SEO includes everything from meta tags, content format, and keyword optimization to get your content found by search engines and move your audience to convert with you.
While it’s only one part of the equation, on-page SEO guides your content to match customer intent, user engagement, and tactics to increase conversions.
You need to have a map on you before you head out to the forest if you don't want to get lost. Just like hiking, you need to have a good idea of where you're going if you want to stay on track to your destination.
The same line of thinking can be applied to content production, because you should know how to structure content on your site to help sculpt search results and meet the needs of your customers to drive more conversions.
It’s not easy to write content that ranks in Google and drives conversions, but if you follow a few simple steps, you’ll be on your way to ranking, driving more clicks, and appealing to customers on all types of devices. Let’s take a look at three on-page optimization tactics that you can use to get the right message to the right people at the right time.
1. Format content for readers & robots
An SEO strategy has to be built around the needs of your customers[2] to hit ranking factors and get your readers to engage with your content.
It’s tough to serve these