The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Day one of MozCon Virtual[1] gave us a great start to this year’s conference – from surviving the COVID news agenda, to the science of purchasing power, to game-changing ways to use the Google Search Console API. If day one was a preview of things to come, I knew we were all in for a treat as we headed into day two!
With that said, day two has arrived!
Oh, and before I forget, remember that dance breaks are not just okay, but encouraged at MozCon.
Ross Simmonds – Why Marketers Should Think More Like Investors To Drive Content Results
In this session, Ross talked about the parallels between content marketing/SEO and the world of investing. I am a lover of analogies, so I was excited to see how Ross was going to show us how an investment mindset can be applied to content marketing and SEO. As someone who loves SEO, and investing, I was pumped for this one.
Ross began by telling a story about his investment in General Motors stock. He put a lot of money into the stock…and it crashed. Ross had not done enough research into GM before making his investment.
The lesson: you need to invest time into doing your homework! You need to understand the market before you jump in. The same applies to SEO.
We all hope that our investments will deliver a return, but in 2020 we were all tested during the pandemic. Many companies put the investment of SEO on pause...and that was a mistake. Even during a recession, people still have a strong desire for content and information.
As Ross explained, every