Our favorite time of the year is here! The second ever MozCon Virtual kicked off yesterday with attendees from over 35 countries. There were networking rooms, photo booth pics, and live tweets. It almost felt like we were back together in one place (just minus the donuts).
Lack of donuts aside, everyone was super excited to be back at MozCon for another action-packed conference. Day one’s speakers brought their A-game and really got people thinking.
For those of you who may have missed it, or those of you who had a hard time keeping up with this three ring circus, here's a quick recap!
Sarah Bird — Welcome to MozCon
Moz's fearless leader started MozCon Virtual off with a bang! She introduced Moz Group, a result of the merger with J2. Then, she announced two product releases — one in alpha and one in beta! Both will be further explained by Mozzers later in the week.
Sarah’s introduction concluded with a moving tribute to Russ Jones. You can share your own memories with Russ or donate to his family at RememberingRussJones.com[1].
Shannon McGuirk — Lessons in Surviving the Covid News Agenda & What it Means for the Future of Digital PR
As always, Shannon started out strong with some radical transparency. She walked us through Aira’s journey through COVID and how it changed everything.
In past MozCon presentations, Shannon has shown us the outreach strategies that Aira has depended on for several years, but 2020 threw everyone for a loop. In the first two weeks of lockdown, Aira lost 50% of their revenue. Something had to change.
Actually, everything had to change.
We got insight into Aira’s three-prong, PR future-proofing system that developed as a result:
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Ideation: using the ROR framework of relevancy, opinion, resolution
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Production: create