The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Today is the last day to purchase MozCon Virtual 2021 tickets! As a sneak preview of the amazing content you can expect to see, please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can measure and improve your website engagement in order to determine whether or not you actually need to redo your website.
And don't forget to grab your ticket to see Dana's presentation, Build for Search: Modern Web Dev That Puts SEO First, along with our other amazing speakers on July 12-14:
Secure Your Seat at MozCon Virtual[1]
Video Transcription
Howdy, Moz fans. My name is Dana DiTomaso. I'm President and partner at Kick Point, and we're a digital marketing agency headquartered in Edmonton, Alberta, Canada. I'm going to be talking to you today about a question that I think many people have, which is how do you actually measure website engagement.
I think it's something a lot of people struggle with because you might be approaching a period with your website where you're thinking: Is time to redo the website? Is the website actually meeting our goals? But you may not have a lot of the things set up in order to measure engagement in a way that helps you answer those questions. A lot of times you might just be shooting in the dark and saying, "I think this is what's happening."
But is it truly what's happening? You may think you need to add an expensive tool, some sort of