Dana DiTomaso is the founder and president of Kick Point[1], a Canadian-based digital marketing agency. She is well known for her ingenious and innovative presentations on tracking and analytics, as well as other growth marketing strategies. She's presented at SMX, Local Search Summit, and Engage, and we're thrilled to welcome her back to this year’s MozCon Virtual[2] where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead of this year’s show!
Question: 2020 was quite the year, what were you up to this past year? Any surprises or favorite projects you worked on?
Dana: Like many people I actually ended up moving! I now live on Vancouver Island and I can practically see the USA from my house — not that I’ve been able to visit. I also completed my first course[4], hopefully of many, for LinkedIn Learning on the topic of technical SEO. My next course is already in progress and will be covering how to transition from Google Analytics Universal to GA4, and that should be out in the fall.
At Kick Point, we grew over the past year and we're now a team of 12! Like a lot of agencies, we did see some good come out of an otherwise pretty awful time for many, we’re very fortunate.
Q: What is the biggest shift you’ve seen in the SEO industry over the past year? How does that impact your work at Kick Point, if at all?
D: The biggest change this year was the rollout of Core Web Vitals[5], which as I write this, is only just happening now. I am extremely curious to see how it