30-second summary:
- Search engines are laser-focused on improving user experience and voice search plays an increasingly key role
- With 100+ global languages, people are prone to searching in their native language
- How do you optimize your website for multilingual search while keeping a natural and conversational tone?
- Atul Jindal accurately guides you through the process
Google is now recognizing 119[1] different languages on voice search. Which is great for user experience. But it makes ranking a bit more challenging for website owners, especially those who host multi-linguistic traffic. Website owners must act to cater to these people who are taking a different linguistic approach to search. That’s where multilingual SEO comes in, done with voice search in mind.
But before we begin digging deeper into multilingual SEO for voice search, let us first introduce the search of the future aka multilingual voice search.
What is Multilingual Voice Search?
With the evolution of technology, search engines[2] like Google, Bing, Yandex, and others work towards enhancing their user experience and making the search easier than ever.
Keeping up with these efforts, they now let people talk to them in their own language, understand it and yield the results they were searching for.
Moreover, more than 23 percent of American households use digital assistants, and nearly 27 percent[3] of people conduct voice searches using smartphones. This number is expected to increase by more than nine percent[4] in 2021 alone.
This means, more and more people will converse with Google in languages other than English. Like, a German native is likely to search for something by talking in German. A native Indian could use any of the 100+ languages spoken in India, and a US national may use English, Spanish, or