30-second summary:
- To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now
- Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales
- Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them into standalone projects
- Research your competitive tactics to evaluate how they utilize seasonality in their digital marketing strategy
- Create a detailed editorial calendar to plan out all assignments and deadlines to “catch” the rising interest in seasonal content and deals
Summer is a slow season for many businesses, especially those in a B2B niche. If things are a bit slow for you now, here’s an idea – Use these quiet months to turn your next big season into a huge boost for your business. Here is how you can start preparing for your next big seasonal content marketing campaign now:
1. Check your seasonal rankings now
Do you have a page (or pages) offering seasonal deals, gift ideas, and special offers? The demand for this type of content may be seasonal but its rankings should be permanent. That’s why I always advise against removing these pages or even delinking them throughout the site.
You want those pages to always be accessed by Google for your rankings to be there when the searches start climbing.
If you cannot find your site ranking for your target seasonal queries, it is time to set them up even if the actual season is still months ahead.
Source: Screenshot created by the author
Furthermore, Spyfu offers a comprehensive analysis of all SERP movements for you to identify important patterns and spot a competitor that was doing the best job retaining their organic visibility for seasonal