The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Broken link building is one of those link building tactics that is difficult to execute, as it’s time-consuming and the results can often be disappointing.
If you ask link building experts about their experience with this strategy, their responses will vary. While some say that it’s a waste of time, others insist that it still works for them[1].
This leads to comments such as these[2] on public forums:
Truth is, a broken link building campaign will be effective and get you great results if you approach it the right way. Otherwise, you’ll just be wasting time and resources.
In this post, I’ll show you the exact process you can use to get results with broken link building, including:
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How to find resource pages at scale
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How to get broken link building opportunities from resource pages
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How to analyze your competitors’ link profiles for broken links
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Best practices that help you succeed with broken link building
What is broken link building?
Broken link building is the process of finding broken or dead outbound links on another website, informing the website owners/managers about them, and recommending a similar article you’ve written as a replacement for that broken link.
For instance, in this blog post on Mention[3] about building an email list, I found a link to Neil Patel’s blog:
When I clicked on the link, I was redirected to this 404 page:
As you can see, the page no longer exists, but a reputable publication still links to it.
In this instance, this was a case study that was published on the blog about how their