The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Local search marketing is a very strenuous hike.
When you hire an agency to help with the varied tasks of local search engine optimization and offline-to-online marketing, you’re hoping to take an experienced guide along with you on the journey from trailhead, to setting up camp, to making the most of your company’s stay in your neck of the woods.
Top of mind for your local business will certainly be increasing revenue. You know you’ll need better or broader local and localized organic rankings for this, perhaps more reviews, more clicks-to-call, more form submissions, more qualified website traffic, or an improved conversion rate to get there. But, I want to encourage you to start the search for a local SEO agency with a long-term relationship as the goal, rather than swift wins on specific metrics.
The best agency for your local business will be the one that’s there for you when things go right and when they go wrong, for many years to come, because you’ve made a mutual commitment to traveling together and are both sharing the rewards success brings. This article will equip you with tips for finding that kind of agency, warn you of danger signs, and help you to take your local business on the best possible trek into the future.
Your responsibilities to the local SEO agency you hire
Fundamental: be sure you’re hiring a firm with local SEOs on board rather than just a general digital marketing agency. But, beyond this, you need to see that your partner is making a real commitment to your business in order for you to trust them and act on