Exciting news, Moz fans! We are thrilled to announce that Moz has been acquired by iContact Marketing Corp[1]!
Our readers know how critical SEO work is when it comes to the success of marketing strategies, and as an industry leader, Moz was the natural choice for iContact's expansion into the SEO space. If you’re not familiar with them, iContact and its sibling brands —Campaigner,SMTP, andKickbox — together operate as a subsidiary of J2 Global[2] (NASDAQ: JCOM). They help small and mid-sized businesses reach and retain loyal customers with advanced email marketing automation tools. As part of the iContact family, Moz will be even better equipped to assist our subscribers with all of their SEO and digital marketing needs.
I sat down with Michael Pepe, President of iContact Marketing Corp, to talk more about the acquisition. Check it out below to learn what this means for Moz!
Sarah: Hi, everyone. I'm Sarah Bird. I'm the CEO of Moz, and I've got some exciting, very exciting, very significant news to share with you all and I have invited Michael Pepe here to share with me. Michael, will you introduce yourself?
Michael: I sure will. Thank you very much, Sarah. So I'm Michael Pepe, and I serve as the President of iContact Marketing. And we do have some very exciting news to share today because Moz has been acquired by iContact.
Sarah: Wow, that feels so good to say.
Michael: Me too, publicly.
Sarah: At last. It's time. At last. I love it. Why don't you share a little bit about iContact?
Michael: Sure, sure. So iContact is an iconic brand in email marketing, and along with its sister brands, Campaigner, SMTP, Communicator, and Kickbox, all of those brands really focus on the email marketing needs of