The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
If you’ve ever had the privilege of being present for a baby’s first joyful encounter with a household pet, you’ll have noticed the profound wonder and excitement of the little one’s reaction. Once upon a time, that was each of us beaming and bouncing up and down with the thrill of meeting our first dog or cat.
Don’t lose that joy — be like these Canadian women watching whales from their garden:
From our earliest days, most of us have simply loved animals. We fill children’s books with tales of them and choose them as life companions. In many cultures, animals are sources of sacred power, and in all parts of the world, wildlife is absolutely essential to balanced ecosystems.
67% of American households now include pets[2] — that’s the majority of your consumer base signalling just how much animals matter to them. When local business owners and marketers communicate with most customers about animals, shared affinity[3] is ready-built into the exchange, drawing on feelings of warmth, admiration, responsibility, concern, and happiness. These dearly-held sentiments can be sturdy building blocks of benefit for other-than-human creatures, communities, and your business. This is deeply good marketing, which can yield personal satisfaction, press, links, citations, loyalty, and positive social change.
Today, we’ll consider eight options for honoring the love both you and your customers have in common when it comes to animals, plus tips for weaving your efforts into your local business marketing strategy[4].
All animal-centric activities, great and small
Almost any local business will find one or more actionable ideas here to