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It doesn’t take a pro to do SEO.
But hiring one can certainly help.
For business owners who are ready to take their SEO efforts up a notch, it may be time to move beyond the DIY approach and onboard an SEO provider that can get the job done.
But the question is: How do you find and hire the right SEO company that can generate real, tangible results for your business?
Here are our top tips for smart SEO hiring — from weighing the pros and cons of outsourcing to knowing what questions to ask during the hiring process.
Benefits of hiring an SEO company
While there are countless resources[1] online to help you implement SEO on your own, there are also many perks to either outsourcing your SEO marketing or hiring an SEO professional in-house. SEO isn’t always the easiest to figure out, so working with a professional may be the solution to avoiding headaches, wasted time, and marketing dollars down the drain.
If you’re asking yourself if it’s worth hiring an SEO company, it’s time to consider the benefits.
An SEO provider can help:
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Take the guesswork out of SEO to start implementing an effective strategy from the start.
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Save you money by running data-driven, highly targeted campaigns that make the most of your marketing budget.
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Broaden your business’s reach online by expanding your marketing to a variety of channels.
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Prevent costly SEO errors and, potentially, Google penalties.
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Explain your website analytics, what they mean, and why they matter for your business.
Tips for SEO hiring
Choosing an SEO company[2] or consultant takes careful consideration, as