30-second summary:
- Are your leads slipping through the cracks in these business gaps?
- SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps
- SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of a successful SEO strategy in 2021
One of the strangest things to try to explain to someone who isn’t so familiar with digital marketing is how business owners can start targeting business opportunities that aren’t currently on their radars. After all–if we consider the problem semi-philosophically–how can we know what we don’t know? Relying on human logic alone would make that task quite difficult.
Thankfully, as SEOs, we have plenty of tools available that can help us identify business opportunities and gaps. That means keywords we aren’t targeting, audiences we aren’t going after, backlinks we aren’t getting, and content topics we aren’t covering on our websites. In other words, these are the foundations of a successful SEO strategy in 2021, and you could be missing out on leveraging them for yourself. Here are three pointers for using SEO analytics to identify your business gaps, in the area of keywords, content, and backlinks.
Find your keyword gaps
Digital marketers know the fluctuation in the importance of keywords since the late 1990s. But no matter how much that has changed, you still need to be ranking for the right keywords, or else you won’t be showing up for anything.
But have you ever done a few searches for keywords you want to rank for and not even been able to find your website in the SERPs? Doesn’t it frustrate you to see your competitors on page one?
You can be as good as