30-second summary:
- The needs of an SEO agency are dynamic and change as the business grows
- From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide?
- Five telltale signs that it might be time to start prospecting for new SEO software to complete your technology stack
The SEO industry is constantly changing and evolving. Your SEO agency’s needs also change as your business grows. The tools you use will shape how you direct your growth. So it’s important to stay up-to-date on what’s new in the space to decide whether adopting a new SEO tool would benefit your business.
Yet, it’s always a question of prioritizing what’s critical for your business requirements.
There are many factors at play here:
- Some SEO platforms solve problems that you maybe didn’t even know existed – to identify these, you need to stay abreast of new advancements in the industry
- Some solve a particular problem, which you’re already aware of – in these cases, it’s just about identifying which tool is the best fit for your agency’s needs
- Some offer a seamless experience that helps you optimize your SEO workflows
- Some offer competitive advantages in terms of features or pricing
In our interviews with top SEO agencies from around the globe, we’ve gathered various insights into the factors that most influence the decision to test, and even switch, to a new core SEO tool.
Here are some of the telltale signs that it might be time to start prospecting for new SEO software in your tool stack.
Content created in partnership with SEOmonitor[1].
1. Your current tool isn’t giving you the right data or functionalities
Accuracy and functionality are the biggest pain points