The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand.
In part one, he introduces us to what accessibility in SEO means, goes through some common myths associated with the work to make websites optimized and accessible, and discusses some of the major impacts that work can have.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. Today we're going to be talking about SEO and accessibility: the idea of optimizing not just for some of our audience, but all of our audience.
I've been doing SEO since 2016, and I started out working on small businesses, local mom-and-pop shops. Then I found the allure of e-commerce SEO, and I've been doing that ever since. Today I work on an in-house team doing technical SEO for a large outdoor e-commerce retailer.
The relationship between SEO and accessibility
Now, if you're anything like me, you know that SEO is a little bit more than just code on the page and copy that's crafted to meet searchers' intent. Whether you're a seasoned SEO pro or you're looking for the latest tips as that mom-and-pop shop, or you're maybe starting out in an SEO role for the first time, you understand that we have to take our content that we're producing and we have to, in some way, make sure that it shows up in search engines.
So for me, as a technical SEO, maybe I'm thinking