The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
It’s a competitive world out there. Everyone’s after a piece of the pie, and in these uncertain times, businesses need to work harder than ever to stand out from the herd.
One of the best ways to achieve this is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO.
What exactly is a “brand voice”? It’s simply the way your organization expresses its messaging in terms of style and tone. Your voice should demonstrate your core values and appeal to your target customers.
It’s vital that this voice is consistent across all aspects of your communications, from blogs to adverts to signage. If your content doesn’t stay on-brand, your audience won’t make the association between your latest product or service and the ones they’ve enjoyed before, and the crucial loyalty factor is gone.
This article will show you a few tricks to help develop a unique voice, structure your content, and turn Google’s algorithms to your advantage at the same time.
Developing your brand voice
This isn’t quite as easy as you might think. Your brand voice has to reflect who you are as a business, and ensure it “speaks” to potential customers on the right level, whether they’re already familiar with your brand or they’ve just found you in a Google search.
This means really getting to know your customers – find out what they need and how they want it presented to them. Consider the demographics: age, gender, profession, financial situation, lifestyle. It’s also helpful to carry out a competitor analysis[2] for companies in a similar