It's time to get down to business and convince your boss that you HAVE to go to MozCon Virtual 2021[1].
You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus, or you may have lurked the hashtag[2] once or twice for inside tips. You’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your boss in a way that sells? Don’t worry, we’ve got a plan.
(And if you want to skip ahead to the letter template, here it is!)
Step #1 - Gather evidence
Alright, so just going in and saying “Have you seen any of Britney Muller’s Whiteboard Fridays lately?!” probably won’t do the trick — we need some cold hard facts that you can present.
MozCon delivers actionable insights
It’s easy to say that MozCon provides actionable insights, but how do you prove it? A quick scroll through our Facebook Group[4] can prove to anyone that not only is MozCon a gathering of the greatest minds in search, but it also acts as an incubator and facilitator for SEO strategies.
If you can’t get your boss on Facebook, just direct them to the blog post written by Croud: Four things I changed immediately after attending MozCon[5]. Talk about actionable! A quick Google (or LinkedIn) search will return dozens of similar recaps. Gather a few of these to have in your tool belt just in case.
Or, if you have the time, pick out some of the event tweets from previous years that relate most to your company. The MozCon hashtag (#MozCon[6]) has plenty of tweets to choose from — things like research findings, workflows,