The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
What’s better than just building a bigger skyscraper? Building one that has a sky garden.
In this world dealing with a climate crisis, new skyscraper plans worldwide are gaining attention not just for how tall they are going to be, but also for how environmentally forward-thinking they are.
The landscape of building links[1] and developing creative assets is actually pretty similar. To be the go-to resource, your content has to be the one that commands the most attention. Ranking in the number one spot helps, but there’s also other things you can do both on-page and before you start production that give it that little extra bit of value, which can make all the difference.
This is what I’m playfully calling an “add-on pack” to Brian Dean’s Skyscraper Technique — this is the “Sky Garden Method”. It’s a similar approach, but when done right, it requires no outreach time to build links and can generate links well into the future.
To do it, we use search data and link building metrics to find the opportunities, then go about creating our skyscraper-esque content and giving it a helping hand to become reference-worthy material.
Revisiting the skyscraper technique
Here’s the three steps Brian Dean lays out for working through the Skyscraper Technique[2]:
- Find link-worthy content
- Make something even better
- Reach out to the right people
It’s simple and it works really, really well. Of course, you have to have a degree of content marketing ability here in order to make something “better”, but the idea is simple.
By finding existing content that has generated a volume of links or the types of