30-second summary:
- Google recently rolled out the “Full Coverage” feature for mobile SERPs
- Will this impact SEO traffic for news sites, SEO best practices, and content strategies?
- Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs foresee
Google’s “Full Coverage” update rolled out earlier this month – but what does it really mean for news-SEOs? In-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs weigh in.
As a news-SEO person myself, I was eager to get my peers’ opinions on:
- If this feature will result in greater SEO traffic for news sites?
- If editorial SEO best practices and content strategies will evolve because of it?
- If it will result in closer working relationships between SEO and editorial teams?
- Or, will everything remain “business as usual”?
ICYMI: Google’s new, “Full Coverage” feature in mobile search
Google added the “full coverage” feature to its mobile search functionality earlier this month – with the aim of making it easier for users to explore content related to developing news stories from a diverse set of publishers, perspectives, and media slants.
Just below the “Top Stories” carousel, users will now begin seeing the option to tap into “Full Coverage”/“More news on…” for developing news stories. The news stories on this page will be organized in a variety of sub-news topics (versus one running list of stories like we’re used to seeing), such as:
- Top news
- Local news
- Beyond the headlines, and more
Take a look at in-action, here:
Source: Google
While the concept of Google “Full Coverage” was developed back in 2018, it pertained strictly to the Google News[1] site and app. The technology, temporal co-locality