30-second summary:
- Did you know that, as of 2020, upwards of 68 million people listen to a weekly podcast?
- Your podcast can easily reach more subscribers if you take some time to do some off-page SEO tactics and a few other best practices along the way
- Check out these seven podcast SEO tips to help you get in front of more people and get more subscribers
If you have a podcast for your business, something you’ve probably thought about is how to get more subscribers to tune in to future episodes.
After all, unlike with traditional blogging where you have a dedicated space for your content, your listeners are accessing your podcast episodes through a third-party streaming service or podcast directory. And these services often carry hundreds of thousands of other podcasts in their network.
So how can you get your podcast discovered by more of the right leads and future customers?
The answer is simple: podcast SEO[1]. Blog posts aren’t the only thing that stands to benefit from search engine optimization techniques. Your podcast can easily reach more subscribers if you take some time to do some off-page SEO tactics and a few other best practices along the way.
Wondering how to get started and get that podcast out there? Check out these seven podcast SEO tips to help you get in front of more people and get more subscribers.
Seven ways to get more podcast subscribers using SEO
1. Have a clear persona for your podcast
Did you know that, as of 2020, upwards of 68 million people listen to a weekly podcast[2]? Given the year-on-year growth of podcasts, you’re bound to have a dedicated audience in that huge market.
But the growing number of podcast listeners is also