Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses.
Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset.
An introduction to the basics of Google My Business
First, let’s get on the same page regarding what Google My Business is and how to be part of it.
What is Google My Business?
Google My Business (GMB) is a multi-layered platform that enables you to submit information about local businesses, to manage interactive features like reviews and questions, and to publish a variety of media like photos, posts, and videos.
What is GMB eligibility?
Eligibility to be listed within the Google My Business setting is governed by the Guidelines for representing your business on Google[1], which is a living document that undergoes frequent changes. Before listing any business, you should consult the guidelines to avoid violations that can result in penalties or the removal of your listings.
You need a Google account to get started
You will need a Google account to use Google’s products and can create one here[2], if you don’t already have one. It’s best for each local business to have its own company account, instead of marketing agencies using their accounts to manage clients’ local business profiles.
When a local business you’re marketing has a large in-house marketing department or works with third party agencies, Google My Business permits you to add and remove