30-second summary:
- Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions
- One of the most effective ways to increase your sales is to revamp your cross-selling tactics
- To get more people down the sales funnel, you need to include off-site activities into consideration, that is, when your customer interrupts their buying process and how to return them to your site
- To better understand (and meet) your customer journey, use semantic research of your target search query
- Finally, keep analyzing your site’s sales funnel using Google Analytics
As more and more small businesses are going through digital transformation[1], there’s an emerging demand for new ways to attract and engage customers.
As online shopping is becoming a norm, both the competition and customers’ expectations are quickly growing.
How to create a more effective ecommerce sales funnel? Here are few fresh ideas:
1. Revamp your product recommendations
Cross-selling (that is, showing related products on all stages of the sales funnel) is one the most important – yet often neglected – components of the sales funnel.
Did you know that cross-selling accounts for more than a third of Amazon’s revenue? Based on the public company’s data[2], 35 percent of what people buy on Amazon comes from product recommendations based on AI-driven algorithms.
No wonder Amazon is using cross-selling all over the site – from product pages…
All of these cross-selling blocks are included on a single product page.
…to checkout pages using different methods to match a customer to better products:
Source: PayKickstart[4]
Resources
Cross-selling comes in many forms, including:
- Personalized upsells: These usually show up on product pages to urge the customer to