30-second summary:
- Faced with global pandemic-triggered lockdowns, millions of businesses had to move their operations online
- Creating this “digital transformation” marketing strategy consists of multiple steps and tasks most small business owners have no time or budget to manage
- Luckily, multiple new and existing platforms have been coming up with plans and features targeting busy small business owners struggling to keep their businesses afloat
- All the tools on this list meet the following criteria: They are easy enough to master without training and they are affordable enough to meet even most modest monthly budgets
While going digital has been a hot trend for lots of businesses worldwide for a while now, many small businesses hadn’t really felt an urgent need to. Until the pandemic happened. Global lockdowns and “shelter in place” programs have transformed the way consumers shopped, got educated, and worked. For millions of businesses out there, this trend meant one important need: To go through urgent digital transformation, that is, start offering their products and services online.
Yet, most of those businesses lack both money and knowledge for digital transportation. McKinsey reports[1] that small businesses are the most vulnerable to the economic impact of the coronavirus crisis. Adopting new technologies is the major struggle small businesses are facing right now.
Luckily, technology is finally catching up. Lots of platforms are coming up with affordable solutions helping businesses go digital without the need to hire or get trained.
1. Wix: Set up your ecommerce store
Wix offers a powerful ecommerce[2] solution to those businesses struggling to set up a digital entity.
Wix handles everything walking you through the whole process step by step:
- Select your template, customize it and add your products
- Create your logo
- Connect to a