30-second summary:
- Optimizing images is an often overlooked aspect.
- While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive.
- According to Internet Live Stats, there are 3.5 billion Google searches made every day.
- CannonDesign’s Vice President, Communications Director shares some key image SEO tips and best practices to help you use images as an asset in your SEO strategy.
SEO involves a lot of different parts and strategies, some of them can be quick fixes and others can take much longer to implement. So you can see why it’s easy to forget something especially for a company that is not used to doing these things and are trying to do SEO for the first time. It’s easy to perhaps overlook some of the smaller steps involved in practicing good on-site SEO. It’s important to remember that every little thing you can do to strengthen your site’s SEO efforts makes a difference and this is especially true if it’s something that other sites may be overlooking.
Optimizing images is an often overlooked aspect. As a site gets planned, designed and images get added more often than not, the images get added without being properly optimized, as long as they look good, the thought of images tends to end there. While the images might look great, they often end up with a filename that looks something like IMG982713.jpg and as you can see, that is not a very descriptive image file name. So without the proper optimization and planning, you’re wasting a valuable SEO asset.
Why is image SEO important?
According to Internet Live Stats[1], there are 3.5 billion Google searches made every day. And in 2018 Google Images[2] accounted for