Winning the featured snippet for a target keyword means increased traffic to that page[1], and you can use STAT[2] to achieve those wins. In this week's episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in five easy steps.
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Video Transcription
Hi. I'm Zoe from Moz's Learning Team. Today I'm going to be showing you how to use STAT[3] to identify featured snippet[4] opportunities. If you're not familiar with STAT, it's a ranking tool which is very good at pulling big data.
What's a featured snippet?
For those of you that might not know what a featured snippet is, it's one of those answer boxes that appear at the top of a search results page. It's the result that shows up directly beneath the ads after the search is performed. So, for example, if you did a search for something like "Is coffee good for you," you're going to see an answer box saying, "Recent studies found that coffee drinkers are less likely to die from some of the leading causes of death."
Websites that have URLs ranked in the featured snippet often experience heightened brand visibility and the majority of available traffic from the associated keyword. Where do you start if you want to become a part of that featured snippet box? How do you target those opportunities? Well, the first step here is keyword research[5].
1. Upload keywords to STAT and filter
You want to discover keywords that you can start monitoring optimizing for. Ideally, you want to find keywords that you rank on page