30-second summary:
- Issues with increasing your site’s organic traffic may be attributed to low organic CTRs.
- Creative title tags helps your site create a positive first impression.
- Limit your meta description to under 160 characters to avoid truncation.
- A well-optimized, keyword-rich URL can increase organic CTRs by 45%.
- Leverage the power of rich results to steal SERP real estate from your competitors.
Product descriptions are an integral part of your sales funnel. By infusing creativity and perfect optimization, you not only can improve your marketing copy but also boost your ecommerce conversion rate.
Since online buying doesn’t allow customers to have a tactile buying experience, ecommerce store owners have to put in extra effort to prove that their product is the right fit for the customers.
The biggest mistake entrepreneurs make is they write product descriptions for the sake of describing their product features only. However, the fact is that marketers should create descriptions that help them accentuate their product pages.
Ideally, your product descriptions should represent a unique value proposition alongside offering the perfect solution to an annoying problem.
Online sellers that don’t overlook the significance of creative product descriptions witness lower bounce rates and better ecommerce conversion rate than stores that don’t get this step right.
In this article, you’ll learn how to write epic product descriptions that boost conversions[1]. So without any further delay, let’s get started.
What is a product description?
A product description is a marketing copy that contains information about key product features and benefits. The goal of the product description is to provide customers with information and specifics to encourage them to want to invest their money in your products and services.
As a general rule, your descriptions should provide answers to the following questions: