30-second summary:
- Issues with increasing your site’s organic traffic may be attributed to low organic CTRs.
- Creative title tags helps your site create a positive first impression.
- Limit your meta description to under 160 characters to avoid truncation.
- A well-optimized, keyword-rich URL can increase organic CTRs by 45%.
- Leverage the power of rich results to steal SERP real estate from your competitors.
Appearing in Google search engine results pages (SERPs) is a must-have for any business looking to further their online presence and increase their market share. But if your goal is to grow your website traffic or increase sales, merely appearing on the first page isn’t enough. With Google progressively changing from a search engine into an answer engine, more and more search users are completing their search without leaving the SERPs. To win in today’s zero-click era, it’s become paramount for businesses to occupy more real estate in SERPs and be more visually engaging to search users. If your website is having little luck with increasing its organic traffic, your troubles may be attributed to low organic click-through-rates (CTR). Improving click-through performance is an essential facet of ensuring long-term online success, both on and off Google.
So what can you do to improve your site’s organic CTR?
Whether you run an e-commerce shop, operate a cooking blog, or manage your client’s site, these five well-tested CTR enhancing techniques will positively boost your organic CTRs, driving more targeted traffic to your site.
And the best part? All of these techniques are easily actionable and are all within your control.
Let’s get started.
1. Get creative with your title tags
A traditional organic SERP listing has three main elements:
Headline: A blue clickable link that denotes the title of the page.
Description: A