It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?
Well, for us at Tao Digital Marketing[1], our work with Fleetcover[2] goes to show that results can be achieved by focusing on the most important changes in the little time you have.
In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.
Objectives
Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.
To be a little more specific, we picked this client up in March 2019, but of course, results generally started to pick up from November 2019 as Google started to crawl the site more regularly.
Our targets/KPIs for the next 12 months were based on numbers from April-November 2019, as below:
- Increase leads from 175 to 500
- Install a new chat function on the site and gain 50 leads through it
- Increase site clicks from 2,200 to 5,000
- Increase keywords ranked for from 229 to 500
The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade.
Our strategy focused on technical SEO and content creation. There was one big issue, though: we didn’t build the site ourselves, nor did we have