30-second summary:
- Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity.
- Google loves Pinterest and places its pages on the top positions, including SERP features and Google Image search.
- Linking your Pinterest account and website together is an important step towards better SEO performance.
- Using the Pinterest Analytics dashboard will help you understand your performance.
- Research your niche keywords to optimize pins and boards for the relevant key phrases.
- Follow other related accounts and optimize your publication time to improve engagement.
Pinterest has recently become the third-largest[1] social network in the U.S. With its popularity on the rise, it now has over 440 million monthly active users[2], who have pinned more than 240 billion posts[3] to date. Keeping that in mind, one can’t help but wonder what the reason for its success is.
What makes it stand out from the rest of the photo-sharing sites is the focus on the discovery and curation of not just yours, but also someone else’s content. Each Pin has the potential to be re-pinned by other users and then discovered by their followers, creating a chain reaction of activity.
Furthermore, lots of businesses use Pinterest as their product catalog. About 90% of weekly Pinners make purchase decisions on Pinterest[4], turning it into a great platform for businesses to market their products.
So, Pinterest has tons of users and they have money to spend. How do you take advantage of that? Well, one way to make sure your Pins are popular with other users is to treat Pinterest as a search engine, which it kind of is. Optimize your Pins for discovery, follow best SEO practices[5]