30-second summary:
- App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity.
- Like SEO, App Store Optimization involves keyword research and optimization. App developers have limited space for their keywords and much competition to face. Hence, precision is highly necessary.
- App ads on Facebook are unlike other types of ads. You need Facebook SDK, in addition to the ads manager, to properly track app downloads and engagement.
- Rewards should turn your app users into customers. When done right, incentives can generate social proof and viral loops.
- There is ASO but there’s also app SEO. Content formats such as blogs, podcasts, and newsletters can make your app website/landing page gain higher rankings on search engines.
Your app is competing for visibility with 1.82 million[1] other apps if it’s on Apple’s App Store, or 2.7 million apps if it’s on Google’s Play Store. That’s tremendous competition.
Marketing your app almost seems a lost cause. But while making your app stand out is indeed a daunting undertaking, it is possible, as long as you apply the right strategies.
Effective app marketing involves identifying key types of channels for discovery and engagement (app stores, social media, search engines, and in the app itself) and targeting your audience.
1. App store optimization/landing page optimization
Newcomers make up only 8% of apps listed on the App and Play store top charts, going by Adjust’s App Trends 2020 Report[2]. Considering that the app store is your app’s main chance, by far, at organic discovery, it need not be said that your App Store Optimization (ASO) must be on point.
ASO is to apps what SEO is to